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Choosing the right web host for your needs
In today's online world, a business organization certainly has to pay attention to aspects such as:
• email marketing campaigns,• crafting and sustaining great content• social media marketing and networking and• choosing the right host for its website.
While there are many things that a business organization can do absolutely correctly, a wrong choice for web hosting services can nullify every other effort. Here are a few things that you can keep in mind when it comes to choosing the right host for your needs.
Doing your homework
As with almost anything else in the business world, the choice of the right web hosting service has to begin with you doing a bit of homework. This homework can be something as basic as understanding the different types of hosting that are available, figuring out which host is the correct fit for your industry and even whether you should go for a free web host or commercial solution.
It would be a very good idea for you to assess the kind of hosting that you need. Broadly speaking, the different types of hosting include:• shared or virtual hosting which means that you end up sharing servers with the web host's clients, and the least expensive option.• co-located hosting which means that you supply the server, that you have purchased, to your web host• dedicated hosting which simply means that you lease a server from the web host.
Each of these types of hosting come with their own ecosystem of support and maintenance services and availability of the network and performance and quality guarantees as well.
Your initial homework should also include a bit of market research. This market research can encompass reading reviews about web hosting sites on high quality forums.
Reputation of the web host
Experts suggest that you should evaluate a particular web host by features such as stability and flexibility of services. In this particular area, bigger is not always better. It is therefore good to delve into aspects such as:• client testimonials and references about the web host,• longevity and reputation in the business of the market,• ownership of the company and• their ability to understand your requirements and come up with a service package for you.
You should also be able to find out about the data center network that your web hosting service provider has. Keeping your website safe and secure is an extremely important aspect of web host's portfolio. One of the ways in which they should be able to help you with this is by providing regular data backups and having the latest security measures in place.
Range of features
There are many things that you require from your web host so it would be a good idea for you to figure out what are the features that they can offer. Such features often get clubbed into various kinds of tariff plans and therefore, it would be extremely useful for you to find out what are the kinds of plans that your web host can offer.
Some of features that you can check out are:
• availability of 24 x 7 technical support• uptime guarantee• the ability to support hosting of multiple sites via add-on domains• capacity to scale up to meet your growing business needs• security of the services which could include backup copies of your website• gigabytes of web space• support for your blog• monthly visits that can be supported and• time taken to activate your website.
It would also be good to figure out what kinds of applications your web host will deliver or support. This is especially important if you are an e-commerce store and you need fabulous, reliable and available support for SSL certificates and other e-commerce features.
Free or paid hosting services?
This is a rather tricky area because it is always advisable to go in for paid web hosting services, but budget considerations play a role too. While there are plenty of free options available, you may get only the basic web hosting features with the same. This means support for an extremely small amount of traffic, lower security levels and customer support that may not always be available.
Price should not be your only consideration when it comes to choosing the right host for your needs. For instance, a dedicated or even managed hosting service provider may prove to be a more expensive choice, but in the long run will also prove to be the most efficient as well.
You will certainly pay a higher price for excellent technical and customer support but in the long run you have to ask yourself whether this would be worth it to keep your website up and running constantly.
Finally, it would also be useful for you to check out exactly how user-friendly your web host is. Some of the things like setting up email accounts and even installing support for your blog should be something that you should be able to do without constantly relying on your web host.
Source: Choosing the right web host for your needs
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