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And while mostly giving Google a pat on the back with this announcement, I felt like it stopped just short of a resounding endorsement when Spotify noted that "it's a competitive space and we expect the big players to be battling it out for the foreseeable future" nearly as if to say we always have options. The huge task will take place over the coming weeks and months and hopefully should not result in any service disruptions for users. "Now that they've begun using Google Cloud Platform, we can't wait to see what Spotify builds next", Google wrote in its blog post. According to an interview with Spotify vice president of engineering Nicholas Harteau in Wired, early cloud services weren't ready for the kind of tasks Spotify needed.

This partnership will likely be invisible to users, but it's a big deal for Google Cloud Platform: Spotify is a global, media-intensive streaming service and its vote of confidence in Google's infrastructure is a pretty big endorsement.

"Recently that balance has shifted". Spotify represents a substantial win for Google, which has been trying to position its cloud computing services as a lower-cost, higher-performing alternative to better established services from Amazon Web Services (AWS) and Microsoft.

Spotify's decision to go with Google may be the biggest get for the search giant yet, but it wasn't a technical hurdle that finally tipped Spotify toward the cloud-it was a price drop. Till now, Spotify has maintained its own data servers, and has ensured quick streaming of music to its customers by leasing space close to them.

The company is tackling the microservices that run Spotify's products first, moving them from the on-premise facilities into Google's Cloud Storage (specifically Cloud Datastore and Cloud Bigtable) and Compute Engine products, among others. The migration will be handled in two parts: Spotify's services and the actual library of music. Then again, it's in good company: Netflix, which obviously competes with Amazon Prime Video, just finished its migration onto Amazon Web Services. The company's Cloud VPN service will allow Spotify to connect its network with Google's cloud and exchange data via a secure VPN connection.

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Source: Spotify to abandon own hosting infrastructure and move to Google Cloud